Retailing Overview

Retailing Overview

1 Retail Scenario

  1. Retailing in India
  2. Meaning and Importance of Retailing
  3. Functions of a Retailer
  4. Global Retail Scenario
  5. Emerging Trends in Indian Retailing
  6. Factors Influencing the Growth of Retail in India
  7. Challenges for Retail in India
  8. Impact of Economic Liberalization

2 Retail Consumer

  1. Meaning of Consumer Behaviour
  2. Need for Understanding Consumer Behaviour
  3. Distinction Between Buyer and Consumer
  4. Factors Influencing the Retail Consumer Behaviour
  5. Stages of Consumer Buying Decision Process
  6. Influence of Situational Variables on Shopping Behaviour
  7. Consumer Images of Retail Stores

3 Retail Formats

  1. Theories of Structural Changes in Retailing
  2. Classification of Retail Formats
  3. Modern Retail Formats
  4. Chain Stores in India

4 Sourcing and Merchandising

  1. Sourcing-Process
  2. Factors Affecting the Global Sourcing Decisions
  3. Comparative Evaluation and Selection of the Suppliers/Sources
  4. Merchandising
  5. Merchandise Management
  6. Vendor-retailer Relation and Supply Chain Management
  7. Allocation of Merchandise to Stores
  8. Shrinkage
  9. Retail Pricing โ€“ Objectives and Approaches
  10. Methods for Setting Retail Prices

5 Store Design and Visual Merchandise

  1. Key concepts in Retail Atmospherics
  2. Importance of Atmospheric Planning
  3. Decision of Store Location and Influencing Factors
  4. Types of Retail Locations
  5. Retail Store and its Positioning
  6. Store Space Management
  7. Retail Performance Measures
  8. Types of Layouts
  9. Visual Merchandising
  10. Components of Display
  11. Atmospherics in the Context of Internet Retailing

6 Legal Environment and Security Issues

  1. Liberalization โ€” Impact on Retail Industry
  2. Existing Legal Issues
  3. Retail Industry โ€” Legal Acts
  4. Implication of VAT
  5. Security Aspects in Retailing

7 Technology in Retailing

  1. Need for Technology
  2. Application of Technology in Retail Industry
  3. Factors Influencing Technology Selection
  4. Technological Trends in Retailing
  5. Precautions While Handling Technology in Retailing

8 Rural Retailing and E-tailing

  1. Rural Retailing
  2. Rural Retail Scenario
  3. Rural Retailing Formats
  4. Franchising Concept
  5. Types of Franchising
  6. Maintaining Uniformity Across Franchisee Chain
  7. Advantages and Limitations of Franchising Concept
  8. e-tailing
  9. e-tailing- Advantages and Limitations

9 Emerging Trends and Careers in Retail Industry

  1. Mergers and Acquisitions
  2. Manufacturer and Retailer Relationship
  3. Private Brands
  4. Services Retailing
  5. Cash and Carry
  6. Careers in Retail Industry
  7. Popular forms of Retail Employment

10 Ethics in Retailing

  1. What is Business Ethics ?
  2. Broad Areas of Business Ethics
  3. Ethical Dimensions of Retailing
  4. Ethical Practices in Retailing Functions
  5. Ethical Responsibilities of a Retailer
  6. Non-ethical Behaviour in Retail Business
  7. Benefits of Managing Ethics in the Work Place