Customer Service Management

Customer Service Management

1 Introduction to Customer Service

  1. What is Customer Service?
  2. Customer Service is an Attitude
  3. Need and Importance of Customer Service
  4. Selling and Customer Service

2 Customer Service Classification

  1. Characteristics of Customer Services
  2. Classification of Customer Service
  3. Goal of Customer Service: Customer Satisfaction

3 Steps in Selling

  1. Preparing to Sell
  2. Meeting and Greeting Customers
  3. Initiating Sales Conversations
  4. Identifying Customer Needs and Wants
  5. Matching Products to Needs and Wants
  6. Handling Customer Objections
  7. Confirming and Closing the Sale

4 Retail Selling Skills

  1. Selling in Different Retail Formats
  2. Prerequisites for Selling
  3. Importance of Product Knowledge

5 Customer Expectations

  1. Customer Personalities
  2. Customer Stated and Unstated Needs
  3. What Customer Really Needs, Wants and Expects
  4. Effective Customer Care and Positive Sales Attitude
  5. Changing Scenario in Customer Expectations

6 Service Quality

  1. What is Service Quality?
  2. The Two Dimensions of Service Quality
  3. Factors Influencing Expected Quality
  4. Determinants of Service Quality
  5. The Benefits of Service Quality Management to the Retail Organizations
  6. Issues to be Focused for Delivery of Superior Service Quality

7 Customer Experience Management

  1. Key Areas of Customer Experience Management
  2. Importance of Customer Experience Management
  3. Managing Customer Experience

8 Customer Loyalty

  1. Factors Affecting Customer Loyalty
  2. Types of Customer Loyalty
  3. Importance of Customer Loyalty
  4. Building Customer Loyalty
  5. Loyalty Programme

9 Grievance and Complaint Management System

  1. Reasons for Customer Grievance
  2. Behaviour of Aggrieved Customers
  3. Types of Complainers
  4. Complaint Management
  5. The Complaint Management Process
  6. Guidelines for Handling Complaints

10 Service Recovery

  1. Benefits of Service Recovery
  2. Customer Response to Service Failure
  3. Strategies for Service Recovery
  4. How to Provide Effective Service Recovery?
  5. Employee Training

11 Internal Marketing

  1. Creating a Positive Culture
  2. Team Work
  3. Internal Customer Satisfaction in Retail

12 Communication with the Customer

  1. Listening to the Customer
  2. Word of Mouth
  3. Educating the Customer
  4. Managing Promises