Retail Operations and Store Management

Explore retail operations & store management. Master consumer behavior, store design, merchandising, pricing, and team strategies to achieve retail success.

Retail Operations and Store Management

1 Customer Buying Behaviour in Retail

  1. Definition of Consumer Behaviour
  2. Decision Making of Consumers in the Product Category
  3. High Level of Pre-purchase Search
  4. High Involvement versus Low Involvement Consumer Behaviour
  5. Marketing Implications for High and Low Involvement Product Categories
  6. Strategies for Improving Consumer Involvement
  7. Hierarchy of Social Influences on Consumer Behaviour
  8. Influence of Demographics – Lifestyle – Stage in Life-Cycle
  9. Influence of Perception and Memory
  10. Influence of Needs and Attitude on a Product Category

2 Customer Retention Strategies in Retail

  1. Customer Retention
  2. Customer Loyalty
  3. Factors Influencing Customer Loyalty
  4. Dimensions of Customer Loyalty
  5. Stages in Loyalty Development
  6. Customer Relationship Management (CRM)
  7. Tools and Techniques of Loyalty Programmes
  8. Customer Services

3 Store Site Selection

  1. Types of Locations
  2. The Choice of a General Location
  3. Location and Site Evaluation
  4. Decision Process for Site Selection

4 Store Layout and Design

  1. Store Layout Management
  2. Store Planning
  3. Planning Fixtures and Merchandise Presentation
  4. Store Design
  5. Visual Communications

5 Merchandise Planning

  1. Merchandise Planning in Value Terms
  2. Unit Stock Planning
  3. Selection of Merchandise Sources
  4. Vendor Negotiations
  5. In-Store Merchandise Handling

6 Managing Promotions in Retail

  1. Elements of the Retail Promotional Mix
  2. Advertising
  3. Public Relations
  4. Personal Selling
  5. Sales Promotion
  6. Planning A Retail Promotional Strategy

7 Managing Financials and Operations Performance

  1. Planning for Profits
  2. Asset Management
  3. Allocation of Resources
  4. Inventory Management
  5. Credit and Cash Management
  6. Outsourcing

8 Balanced Score Card in Retail Operations

  1. Elements of Balanced Score Card
  2. Measuring Organizational Performance
  3. Strategy Implementation
  4. Balanced Score Card
  5. Relating Operational Parameters in Retail with Elements of Balanced Scorecard
  6. Developing a Balanced Score Card for Retail
  7. Balanced Scorecard for Some Key Operations

9 Category Management

  1. What are Categories
  2. The Concept of Category Management
  3. Relationship of Different Goals with the Category Management Process
  4. Influence of Category Management on Other Functions
  5. Need and Benefits of Category Management
  6. Who Benefits from Category Management?
  7. How is Category Management Used?

10 Pricing in Retail

  1. The Consumers and Retail Pricing
  2. Government and Retail Pricing
  3. Retail Pricing of Manufacturer, Wholesalers and Other Suppliers
  4. Competition and Retail Pricing
  5. Developing a Retail Price Strategy

11 Manpower Training and Development

  1. Planning for Human Resources
  2. Recruiting the Right Person for the Job – Competency Mapping
  3. Managing Existing Employees
  4. Human Resource Compensations
  5. Retail Organization Design – Issues and Challenges

12 Legal Compliances in Retail

  1. Issues in Pricing and Promotion
  2. Issues Related to Product
  3. Channel Constraints
  4. Ethics in Retailing
  5. Various State and Local Laws Related to Taxation, Excise, and Shop Establishment

13 Application of Buying and Merchandising- Pantaloon Retail Store

  1. About Pantaloon Retail
  2. Functioning of Pantaloon Retail
  3. Pantaloon Retail’s Leadership
  4. Important Milestones of Pantaloon Retail
  5. Category Management at Pantaloon

14 Application of Category Management – Relief Medical Store

  1. Division of Medicines
  2. Category Management in Relief Store