Visual Merchandising and Store Management

Visual Merchandising and Store Management

1 Introduction to Visual Merchandising

  1. Concept of Visual Merchandising
  2. Trends in Visual Merchandising
  3. Importance of Visual Merchandising
  4. Objectives of Visual Merchandising
  5. Elements of Visual Merchandising
  6. Effective Visual Merchandising
  7. Essential Features of Visual Merchandising
  8. Planning for Visual Merchandising

2 Elements of Visual Merchandising-I

  1. Brand Imagery
  2. Store Faรงade
  3. In-store Signage
  4. Store Ambience
  5. Lighting
  6. Store Layout

3 Elements of Visual Merchandising-II

  1. Displays
  2. Types of Display
  3. Types of Display Setting
  4. Common Errors in Display
  5. Essentials of Good Display
  6. Props
  7. Mannequins

4 Principles of Design

  1. Proportion
  2. Balance
  3. Emphasis
  4. Harmony
  5. Rhythm
  6. Colour

5 Merchandise Presentation

  1. Concept of Planogram
  2. Creation of Planogram
  3. Macro Space Planning
  4. Micro Space Planogram
  5. Types of Merchandise presentations
  6. Types of Fixtures

6 Retail Formats and Visual Merchandising Approach

  1. Types of Retail Format
  2. VM Approach for Various Formats

7 Visual Merchandising for Fashion Apparel

  1. In Store Merchandise Presentation for Fashion Apparel
  2. Display Approach for Apparels
  3. Comparative Study Across Retail Formats
  4. Comparative Study Across Retail Segments

8 Visual Merchandising for Home Fashion

  1. Concept of In-store Merchandise presentation for Home Fashion
  2. Main Categories of Home Fashions
  3. Display Approach for Home Fashion
  4. Comparative Study across Retail Formats

9 Visual Merchandising for Fashion Accessories

  1. Main Categories under In-Store Merchandise Presentation for Fashion Accessories
  2. Display approach for Fashion Accessories
  3. Comparative Study Across Retail Formats

10 Visual Merchandising for Food Groceries

  1. Types of Retail Outlets Catering Food & Groceries Category
  2. In Store Visual Merchandising for Food & Groceries
  3. In Store Merchandise Presentation for Food & Groceries
  4. Display Approach for Food & Groceries

11 Visual Merchandising for Electronics

  1. In-store Merchandise Presentation for Electronics
  2. Display Approach & Merchandise Presentation
  3. Comparative Study Across Retail Formats

12 Visual Merchandising for Food & Beverages

  1. Display Approach and Merchandise Presentation for Cafes
  2. Display Approach and Merchandise Presentation for Food Courts
  3. Display Approach and Merchandise Presentation for Restaurants and Bars
  4. Essential Features for Effectiveness of Food and Beverage

13 Visual Merchandising for Unconventional Retail Space

  1. Exhibition Space
  2. Kiosks
  3. Special Events
  4. Digital Media
  5. Banks & Service Sector
  6. Hotels