Marketing

Unlock the power of marketing. Explore core concepts like consumer behavior, product development, pricing, distribution, and promotion. Learn strategies essential for business growth and market leadership.

Marketing

1 Nature and Scope of Marketing

  1. The Meaning of Marketing
  2. Marketing Concepts
  3. Evolution of Marketing
  4. Difference between Selling and Marketing
  5. Importance of Marketing
  6. Marketing in a Developing Economy
  7. Concept of Marketing Mix

2 Marketing Environment

  1. What is Marketing Environment?
  2. Relevance of Environment in Marketing
  3. Marketing Environment in India
  4. Government Regulations Affecting Marketing
  5. Marketing Implications of Some Regulations

3 Markets and Market Segmentation

  1. What is a Market?
  2. Types of Markets and Their Characteristics
  3. What is Market Segmentation?
  4. Importance of Market Segmentation
  5. Requirements for Segmenting a Market
  6. Bases for Segmentation
  7. Bases for Segmenting Consumer Markets
  8. Bases for Segmenting Organisational Markets

4 Consumer Behaviour

  1. Meaning of Consumer Behaviour
  2. Importance of Understanding Consumer Behaviour
  3. Types of Consumers
  4. Buyer Versus User
  5. Factors Influencing Consumer Behaviour
  6. Psychological Factors
  7. Personal Factors
  8. Social Factors
  9. Cultural Factors
  10. Consumer Buying Process

5 Product Concepts and Classification

  1. Meaning of Product
  2. Product Mix and Product Line
  3. Product Mix and Product Line Strategies
  4. Classification of Products
  5. Product Diversification

6 New Product Development and Product Life Cycle

  1. Importance of Product Innovation
  2. New Product Development
  3. Why New Products Fail?
  4. Product Life Cycle (PLC)
  5. Marketing Strategies at Different Stages of PLC

7 Branding and Packaging

  1. Branding: Meaning and Importance
  2. Advantages and Disadvantages of Branding
  3. Branding Decisions
  4. Selecting a Good Brand Name
  5. Registration of Trade Mark in India
  6. Packaging: What is Packaging?
  7. Functions of Packaging
  8. Criticism of Packaging
  9. Packaging Strategies
  10. Legal Dimensions of Packaging

8 Objectives and Methods

  1. Role and Importance of Price
  2. Objectives of Pricing
  3. Factors Affecting Price Determination
  4. Basic Methods of Price Determination

9 Discounts and Allowances

  1. Discounts and Allowances
  2. Geographical Pricing
  3. Pricing a New Product
  4. Fixed Price Versus Flexible Pricing
  5. Unit Pricing

10 Regulation of Prices

  1. Regulation of Pricing Under the MRTP Act
  2. Regulation of Pricing Under the Consumer Protection Act
  3. Regulation of Pricing Under other Acts

11 Channels of Distribution I

  1. What is a Channel of Distribution?
  2. Functions of Channels of Distribution
  3. Channels of Distribution Used
  4. Factors Influencing the Choice of Channel
  5. Intensity of Distribution

12 Channels of Distribution II

  1. Meaning and Role of Middlemen
  2. Types of Middlemen
  3. Wholesalers
  4. Retailers
  5. Trends in Wholesaling and Retailing

13 Physical Distribution

  1. Meaning and Importance
  2. Total System Approach
  3. Total Cost Approach
  4. Objectives of Physical Distribution
  5. Physical Distribution Tasks
  6. Order Processing
  7. Warehousing
  8. Inventory Control
  9. Transportation
  10. Information Monitoring

14 Promotion Mix

  1. Meaning and Importance of Promotion
  2. The Communication Process
  3. Concept of Promotion Mix
  4. Factors Affecting the Promotion Mix

15 Personal Selling and Sales Promotion

  1. What is Personal Selling?
  2. Importance of Personal Selling
  3. Selling Theories
  4. The Personal Selling Process
  5. Qualities of a Good Salesperson
  6. Sales Promotion

16 Advertising and Publicity

  1. What is Advertising?
  2. Objectives of Advertising
  3. Role of Advertising
  4. Parties Involved in Advertising
  5. Advertising Media Decisions
  6. Publicity