IT Application in Retail

Master IT’s impact on modern retail. Discover MMS, POS, CRM, and BI systems, e-retailing, and more to optimize operations, enhance customer experience, and drive business success.

IT Application in Retail

1 Retail IT Landscape

  1. Fundamentals of Computer
  2. Business Uses of Computer
  3. Introduction to Information Technology
  4. Applications of Information Technology
  5. IT in Retail Business
  6. Future of IT in Retail

2 Technology and its Impact on Retail Business

  1. Information Systems
  2. Retail Management Information System
  3. Database Management Systems, Networks and Telecommunications
  4. Significance of Information Systems in Retail
  5. Benefits of IT in Retail
  6. Impact of IT on Retail Business

3 Merchandise Management System (MMS) – I

  1. Meaning of Merchandise Management System (MMS)
  2. Benefits of MMS
  3. Functions of MMS
  4. Management Challenges for Running MMS in Retail
  5. Future Roadmap for MMS

4 Merchandise Management System (MMS) – II

  1. MMS Applications in Retail
  2. Product Definition
  3. Location Hierarchy
  4. Vendor Master
  5. Purchase Order Function
  6. Warehousing Management System (Function)
  7. Goods Dispatch- Picking Function
  8. Data Polling

5 Point of Sale (POS) – I

  1. Concept of Point of Sale (POS)
  2. Capability of POS System
  3. Role of POS in Modern Retail
  4. POS Architecture
  5. Transactions
  6. Masters
  7. Interfaces

6 Point of Sale (POS) – II

  1. POS Software Application
  2. Format Specific POS
  3. Selection of POS System
  4. Security of POS System
  5. Strategies against POS Terminal Tampering
  6. Key to Success for POS Implementation
  7. Future Roadmap for POS Technologies

7 Store Execution System

  1. Concept of Store Operation
  2. Components of Store Execution System
  3. Retail Operation Challenges

8 Customer Relationship Management (CRM) in Retail

  1. Concept of CRM
  2. Deployment Strategies
  3. Trends in Retail CRM Systems
  4. Considerations while Implementing a Retail CRM System
  5. Social CRM
  6. Difference between CRM and Social CRM
  7. Evolution of CRM to Social CRM

9 Loyalty and Campaign Management in Retail

  1. Loyalty Management
  2. Types of Loyalty Programme
  3. Features of Retail Loyalty Programme
  4. Technological Consideration
  5. Legacy System
  6. Campaign Management
  7. Shifts in Marketing
  8. Interactive Marketing Campaign Management
  9. Implementing Campaign Management

10 Introduction to Visual Merchandising

  1. Visual Merchandising
  2. Types of Visual Merchandising Displays
  3. Components of Visual Merchandising
  4. Variables in Visual Merchandising
  5. Signage
  6. Digital Signage
  7. RFID Based Smart Visual Merchandising
  8. Planogram

11 Business Intelligence – I

  1. General Business Analysis
  2. Retail Business Intelligence (BI)
  3. Moving from Multi Channel Analytics to Cross Channel Analytics
  4. Steps to Advanced Customer Analytics
  5. Role of Reporting
  6. Obstacles to Effective Reporting

12 Business Intelligence – II

  1. Retail Forecasting and Planning
  2. Planning
  3. Retail KPI (Key Performance Indicators)
  4. BI Implementation Performance Challenges
  5. Mobile BI- Business KPIs and Dashboards

13 E-Retailing

  1. E-Retailing
  2. Challenges in E-Retailing
  3. Brick and Mortar Retailing
  4. Multi Channel Retailing
  5. Challenges for Adoption of Digital Commerce
  6. Essentials of Online Retailing
  7. Future of E-Retailing

14 Indian Case Studies- Uses of IT in Retail

  1. Pantaloon: ERP in Retail (Case-1)
  2. Infiniti Retail (CROMA): IT Infrastructure for Retail Chain (Case-2)
  3. Trent Strengthens Security with an Open Source Solution (Case-3)
  4. Powering POS Operations at SPENCERS through Smart Shop (Case-4)
  5. Hypercity Automates Distribution Centres’ for Efficiency (Case-5)